Check out free sessions led by industry experts. Learn how to stay ahead of trends; generate
more responses through online advertising; and develop best practices across your team.

Tour the New ApartmentFinder.com

Presenter(s): Stuart Richens, Vice President, Apartment Finder

In this descriptive 20-minute session, we'll describe the innovative features on the new Apartment Finder. We'll also be available for a 10-minute live Q&A session.

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Understanding the New Apartments.com Network Customer Portal

Presenter(s): Heidi Williams, Vice President, Apartments.com

In this 30-minute session, we'll discuss the fundamentals of the new customer portal where you can manage your property listings, reviews, and ad analytics. We'll also be available for a live 15-minute Q&A, so bring your questions!

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How to Create Great Content

Presenter(s): Jen Ribble, Content Strategy Manager, ExactTarget Sarah Katz, Content and Community Manager, Apartments.com

You share information with residents through newsletters, emails, flyers, social media and more.

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Build Brand Awareness Online with Remarketing

Presenter(s): Jessica Seter, Google Account Manager

Connecting with renters throughout their rental search is more important than ever.

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The R-Rated Session

Presenter(s): Robert Turnbull, Co-Founder of RentAdvisor

Whether shopping online for shoes, a restaurant recommendation or even your next home, more people are using ratings and reviews websites to aid in their decision-making process than ever.

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Tips for Effective Renter Surveys

Presenter(s): Karen Courtright, Independent Market Research Professional

Are your residents happy? What things would they change about living in your community?

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Increasing Resident Retention in Your Apartment Community

Presenter(s): Rusty McNeely, Marketing Director-Kaplan Companies

One of the biggest ongoing challenges property managers face is resident turnover.

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Marketing Your Community

Presenter(s): Arthur Kosmider, Director of Property Marketing at TGM Associates

As demand for rental housing increases, so does competition amongst communities, making it more important than ever to make an impact.

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Marketing to the Power of ONE

Presenter(s): Joel Book, Principal, Marketing Insights-ExactTarget, a salesforce.com company

Today’s consumers are more connected, more informed and more demanding than ever.

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Getting Found Online

Presenter(s): Esther Bonardi, Industry Principal-Yardi Marketing Solutions Susan Bryant, VP of Marketing & Media Sales, Apartments.com

In the ever-changing world of digital marketing, keeping up to date with best practices can be a challenge.

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Email Marketing 101

Presenter(s): Liz Ryan, CEO, Relish Tray Media

Think email is dead? Think again! With all of the communication channels available today, email has held steady as one of the most popular among consumers.

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Social Media Monitoring

Presenter(s): Terra Ickes, Customer Education Manager, Sprout Social

The growth of social media has made it easier for companies to connect and interact with customers.

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Conflict Resolution: What Not to Do

Presenter(s): Brandon Mathis, Director of Sales & Marketing and Conflict Resolution Specialist, Phillips Management Group

Let’s face it. People don’t always see eye to eye.

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Lead Management

Presenter(s): Esther Bonardi, Industry Principal-Yardi Marketing Solutions

Leasing doesn’t happen by accident. It begins with leads, and continues when you manage and nurture the lead.

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Think Like a Technologist

Presenter(s): Lauren Curley, Marketing Director, Landmark Property Services, Inc.

Years ago, technology was under the purview of our back-end business processes, more focused on enterprise needs than those of the consumer.

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Living Social: A Digital Footprint in Marketing

Presenter(s): Ryan Perez, Vice President of Marketing, Landmark Apartment Trust

By now, you’ve probably heard dozens of facts and stats about why you should be on social media.

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Digital Marketing Today

Presenter(s): Bill Szczytko, Director of Information Technology-Maryland Management

The digital landscape is changing rapidly. Craigslist leads have dropped dramatically.

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How to Make Your Residents Work for You

Presenter(s): Stephanie Graves: Trainer, Motivator and “Crazy Marketing Gal”

When it comes to increasing occupancy, your current, happy residents can be one of your most powerful resources.

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Recruitment Best Practices

Presenter(s): Tara Carter: Owner & Managing Member, Luxe Residential

Your employees play a crucial role in the success of your community. How can you make sure you’re hiring the right people?

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Making the Most of Internet Leads

Presenter(s): Steve Wunch: Vice President of Learning & Development, Landmark Apartment Trust

In the past, renters searching for their next apartment would pick up the newspaper classifieds.

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