Blog Archives


Email Marketing 101

Using Email to Successfully Reach Renters Presenter: Liz Ryan, CEO, Relish Tray Media Watch Now!   Think email is dead? Think again! With all of the communication channels available today, email has held steady as one of the most popular

Marketing to the Power of ONE

How Smart Brands use 1:1 Digital Marketing Strategies to Fuel Sales and Deliver a Great Customer Experience Date: September 11, 2014 Time: Noon CST Presenter: Joel Book, Principal, Marketing Insights-ExactTarget, a company Watch Now!   Today’s consumers are more

Increasing Resident Retention in Your Apartment Community

Increasing Resident Retention in Your Apartment Community Date: August 14, 2014 Time: Noon CST Presenter: Rusty McNeely, Marketing Director-Kaplan Companies Watch Now!   One of the biggest ongoing challenges property managers face is resident turnover. While some of your residents’

Tips for Effective Renter Surveys

Tips for Effective Renter Surveys Date: July 10, 2014 Time: Noon CST Presenter: Karen Courtright, Independent Market Research Professional Watch Now!   Are your residents happy? What things would they change about living in your community? A great way to

Digital Marketing Today

Digital Marketing Today Date: June 12, 2014 Time: Noon CST Presenter: Bill Szczytko, Director of Information Technology-Maryland Management Watch Now!   The digital landscape is changing rapidly. Craigslist leads have dropped dramatically. Mobile has changed the SEO space. Content strategies

Lead Management

Best Practices in Lead Management Presenter: Esther Bonardi, Industry Principal-Yardi Marketing Solutions Watch Now!   Leasing doesn’t happen by accident. It begins with leads… and continues when you manage and nurture the lead. Then, it starts all over again when

Social Media Monitoring

Social Media Monitoring: Look Who’s Talking Now! Presenter: Terra Ickes, Customer Education Manager, Sprout Social Watch Now!   The growth of social media has made it easier for companies to connect and interact with customers. What are renters saying about

Getting Found Online

Getting Found Online: Navigating Today’s Digital Marketing Trends Presenters: Esther Bonardi, Industry Principal-Yardi Marketing Solutions Susan Bryant, VP of Marketing & Media Sales, Bill Szczytko, IT Executive, Maryland Management Leah Etling, Digital Content Strategist, Yardi Watch Now!   In

Marketing Your Community

Presenter: Arthur Kosmider, Director of Property Marketing at TGM Associates Watch Now!   As demand for rental housing increases, so does competition amongst communities, making it more important than ever to make an impact. How do you ensure your advertising

The R-Rated Session

Ratings and Reviews Presenter: Robert Turnbull, Co-Founder of RentAdvisor Watch the recording!   Whether shopping online for shoes, a restaurant recommendation or even your next home, more people are using ratings and reviews websites to aid in their decision-making process