Leveraging Social Media

Presenter: Virginia Love, Vice President, Leasing and Marketing at Waterton Residential
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You have a community Facebook page, Twitter account, and you’re even on Pinterest. But how do you know if that is enough? As the influence of social media on your customers continues to grow, it is more important than ever to understand the significance of using social media at your property. In this edition of Apartments.com Training Series Live!, Virginia Love, Vice President, Leasing and Marketing at Waterton Residential, will share tips on how to make the most of social media at your community and ways to track the ROI of your efforts.

She covered:

  • How to capitalize on your social media investment
  • Ways to keep customers and team members engaged
  • A case study on the success of Waterton’s online referral program with LeaseStar Social
virginialovePresenter Bio:
Virginia Love joined Waterton in May 2007. She is responsible for the national and site level marketing, branding, promotion, and educational programs for the Waterton portfolio. A graduate of the University of Southern Mississippi, she previously served as Training and Marketing Manager for ING Clarion, Education Director for Watermarke Companies, and Regional Trainer for Summit Properties. Ms. Love lives in Atlanta, GA and serves on the Atlanta Apartment Association Board of Directors, serving as President in 2011, and also serves on the Georgia Apartment Association Board of Directors. Virginia is also a NAA Lyceum Graduate and serves on the MNHC Marketing and Branding Subcommittee.
July 2014
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