Advertiser Perception & Today’s Renter Reality

 

wp_Adv-Perception-TodayApartments.com engaged Slack and Company to lead two comprehensive research projects – one targeted toward renter and one targeted towards property professionals – to obtain unbiased opinions that confirm or dispel the perceptions of the multifamily industry.
The Consumer Study

The Consumer Study
This study sought to gain a better understanding of today’s renter in terms of where they search for their next apartment, what they value and how they contact properties.

This Property Professional Study
This study was conducted to learn more about the advertising sources used by property professionals, the criteria for success and what they believe drives renters to their property.
The Comparison

The Comparison
The final step was to compare the difference between what the industry believes to be true and what renters really think. Do more renters love to move or do they hate it? Are newspapers preferred over the Internet? Do property managers overestimate the usage of word of mouth or walk-in traffic?

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April 2014
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